Empowering B2B Climate Tech Companies To Optimize Their Journey To Market

What we do

Yellow Drake supports early stage climate tech organizations to rapidly scale through development and execution of marketing and product strategies.

Leveraging two decades of experience delivering Marketing and Products success within leading B2B software and climate technology companies, Yellow Drake empowers growth-stage B2B climate tech companies to “cross the chasm” between their innovative product offerings and the customers who need them. 

Product Market Fit

Informing product development based on customer and market research

Product Messaging

Developing clear and differentiated messaging for your company and the value that your product(s) deliver

Raising Awareness

Promoting your brand and launching products to your target audiences

Sales Enablement

Empowering sellers to clearly communicate your product value to increase sales conversion

How we do it

Yellow Drake Consulting can support in two ways:

Fractional Leadership 

Serve as a fractional CMO or Head of Product Marketing performing the same function as a full-time chief marketing officer but in a part-time capacity.  Yellow Drake can set the marketing strategy and establish KPIs, find Product Market Fit (PMF), develop compelling corporate and product messaging frameworks, design and deliver outbound campaigns, and monitor ongoing marketing execution. 

Advisory and Consulting Support 

Focused on marketing, product marketing and business development activities, Yellow Drake provides advisory and consulting support for teams that need help with discrete or ongoing project development and delivery. 

Our Services

Services available either as a Fractional Leader or via Advisory support

  • Establish and execute marketing strategy and plans

    Marketing campaign development and execution

    Corporate messaging

    Demand generation

    Marketing communications

    Campaign design and execution

    Marketing operations

    KPI setting and tracking

  • Product market fit

    Product messaging framework development

    Customer insights; identify ICPs

    Pricing

    Go-to-market (GTM) strategy development and implementation

    Product launch

    Market research

    Compete and win/ loss analysis

    Sales enablement

    Customer retention and expansion

  • Channel strategy

    Partner program creation and management

    Sales and partner enablement

    Sales campaign delivery

  • Combining climate tech and B2B marketing experience to provide a fresh set of eyes on strategy and execution plans

Who we have helped

Testimonials

  • "Combining a comprehensive understanding of the market and customer needs with deep seller engagement, Jason enables companies and their high performing sales teams to drive sales through clear, consistent and differentiated product positioning."

    Michel Feaster, Founder, Usermind

    Chief Product Officer, Research, Qualtrics (former)

    VP Products & Strategy, Apptio (former)

  • “With an unbiased perspective that is informed by data, Jason translates complex challenges and opportunities into clear solutions that deliver the most value for partners and customers.”

    Jeana Jorgensen, General Manager, C+AI, Commerce and Ecosystems Engineering, Microsoft (former)

  • "Jason's passion for climate action and talent for translating complex topics to accessible messaging helped to build a strong foundation at Patch. As one of the earliest marketers, Jason was able to flex across multiple marketing disciplines and provide value across many key areas. "

    Jenny Roy, Vice President of Marketing, Patch.io

  • “Jason was instrumental in helping to establish the Information Services business at Apptio. Through an understanding of the customer needs, Jason created engaging and compelling product messaging and enabled the sales team to drive sales of this new product line. “

    Daniel Yu, SVP, Solution Management & Product Marketing, SAP Data and Analytics,

    Head of Apptio Data Business Unit (former)

Connect

Reach out with questions or to learn more about optimizing your journey to market.